NMIMS Digital Marketing
Fee
1,68,000
Duration
2 Years
EMI Starting
₹ 7,000
Table of Contents
NMIMS Digital Marketing
NMIMS, one of the most renowned educational centers which has gained a reputation for academic brilliance, offers a unique Digital Marketing Course that is meant to empower learners with adequate skills and knowledge needed in the ever-changing digital domain. This course, aimed at meeting the needs of current business reality, deals with core elements that make up digital marketing such as social media strategies, search engine optimization (SEO), content marketing and analytics. NMIMS Digital Marketing Course offers participants a surfeit of curricular and practical insights by partners and industry players to familiarize them with the contours of digital marketing, impinging upon it demands , trends and tools. This program is designed to combine theoretical information with a hands-on practical perspective for students to get ready for contouring and fast-paced responsibilities in the digital marketing arena.
As such, the Narsee Monjee Digital Marketing Course remains one of the best courses available for individuals who are professionals or simply enthusiasts and want to improve their skills in digital marketing. Focusing on the practical use, this course gives participants the opportunity to become strategic thinkers, creative individuals who can analyze data and learn what is necessary to have effective digital marketing campaigns. It is under NMIMS, with a reputation for delivering quality education, that individuals completing the digital marketing program are placed to succeed in challenges of the digital terrain and effectively contribute toward the online success of business firms and organizations.
NMIMS Digital Marketing Fees Structure
| Full Fee Payment | Annual Payment | Semester Wise | |
|---|---|---|---|
| Pro Mode | ₹ 1,68,000 | ₹ 91,000 | ₹48,000 |
| Prime Mode | ₹ 1,44,000 | ₹ 79,000 | ₹42,000 |
Candidates can choose from 2 lecture delivery modes: Pro & Prime
- Pro : It allows students to access live-interactive lectures as well as view recorded lectures
- Prime: It allows students to view recorded lectures
- Prime+ : It mode allows students to choose access for live-interactive lectures of their choice.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favor of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, Axis Bank, Citi Bank, ICICI Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
NMIMS Digital Marketing Review / Worth It or Not ?
In order to discuss the worthiness of an investment in an MBA program, specifically in digital marketing, that question becomes very necessary. With its enviable number of factors, the NMIMS Digital Marketing Course is a deafening yes from professionals and industry connoisseurs.
By offering a curriculum that mirrors topical business issues along with staying relevant to the constantly faciating arena of digital marketing, the NMIMS Digital Marketing Course guarantees academic proficiency. Those participating in this pursuit can also hope to learn the current techniques, devices, and approaches that are required to develop a pattern of success within the digital environment.
NMIMS digital marketing focuses on the industry-relevant nature of its courses and programs. The curriculum has been designed as an evolving one, adapting to the fast changing environment of the digital marketing world. As graduates are particularly well trained to deal with the risks that the digital realm has to offer, this puts them in a position where their set of skills is highly desirable by employers.
As a part of its digital marketing education, NMIMS’s faculty is an integral component. It is comprised of both academic scholars and practitioners drawn from the industry who are able to offer a diverse practical knowledge to the classroom. Studying under such professionals adds to the quality of education; it provides participants with the proper set of skills that will come in handy when working with actual digital marketing situations.
With an NMIMS Digital Marketing Course, the student receives a globally recognised qualification which does not limit opportunities to just within the confines of a country, but also offers possibilities abroad. Secondly, the dynamic alumni network also adds value to the degree because this is where valuable professional contacts are made, relationships are established, mentoring opportunities arise and employment avenues are heard of in the global digital marketing industry.
NMIMS Digital Marketing Subjects
General definition of what digital marketing is about and what key concepts imply.
Methods and mechanisms for improving the performance of websites in search engines. Sponsored advertisements on search engines and paid marketing campaigns.
Use of social media for the purposes of marketing and establishment of brand name.
Coming up with content that is valuable and which will attract as well as keep a target audience.
Approaches for marketing products and services online.
Creating emails that solicit customer engagement.
Web Analytics:Utilization of the tools for data analysis and interpretation that measures performance in respect to digital marketing.
In digital marketing, formulation and implementation of integrated strategies across all digital channels.
Using mobile devices like smartphones and tablets for in organization marketing campaigns as well as strategies.
Career Opportunities After NMIMS MBA in Digital Marketing
They are responsible for planning, implementing, and monitoring digital campaigns across various networks.
They are responsible for designing and implementing SEO strategies within an organization.
They are responsible for developing innovative strategies to promote a brand using various techniques such as PPC, SEO, SEM, email, social media, and display advertising.
They are responsible for planning, developing, and managing clients’ digital strategies to achieve marketing goals.
They are responsible for achieving campaign-specific results and evaluating performance through measurement and post-campaign evaluations.
They are responsible for analyzing statistics to improve online marketing efforts.
NMIMS MBA in Digital Marketing Courses
Diploma in Digital Marketing:
The Diploma in Digital Marketing is a comprehensive program designed to equip participants with the knowledge and skills needed to navigate the dynamic landscape of online marketing. This course covers a wide array of topics, including search engine optimization (SEO), social media marketing, content strategy, analytics, and more. Participants gain practical insights into the latest tools and techniques, preparing them for strategic roles in the digital marketing domain.
- In-depth coverage of key digital marketing channels and strategies.
- Practical exposure to industry-relevant tools and platforms.
- Emphasis on real-world case studies and projects.
- Digital Marketing Fundamentals
- SEO and SEM Strategies
- Social Media Management
- Content Marketing and Strategy
- Email Marketing Techniques
- Web Analytics and Data Interpretation
- E-commerce Marketing
- Mobile Marketing
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Digital Marketing Specialist
- Social Media Manager
- SEO Analyst
- Content Strategist
- Email Marketing Coordinator
- E-commerce Marketing Specialist
- Digital Marketing Consultant
- Web Analytics Professional
The Diploma in Digital Marketing provides a solid foundation for individuals aspiring to enter the digital marketing field or enhance their existing marketing skills, opening up diverse career opportunities in the rapidly evolving online business landscape.
Professional Certificate in Digital Marketing:
The Professional Certificate in Digital Marketing is a targeted program aimed at professionals seeking to enhance their expertise in the digital marketing realm. This course goes beyond the basics, delving into advanced strategies, analytics, and emerging trends in the digital landscape. Participants gain practical insights and hands-on experience to navigate the complexities of modern online marketing, making it an ideal choice for those aiming to stay ahead in the digital age.
- Advanced coverage of digital marketing strategies and tools.
- Practical application through case studies and projects.
- Industry-relevant insights from experienced instructors.
- Advanced SEO and SEM Tactics
- Social Media Advertising Strategies
- Data Analytics and Interpretation
- Advanced Content Marketing Techniques
- Email Campaign Optimization
- E-commerce Marketing and Trends
- Mobile Marketing Innovations
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Digital Marketing Manager
- Senior SEO Specialist
- Social Media Advertising Strategist
- Data Analyst in Digital Marketing
- Content Marketing Manager
- Email Marketing Director
- E-commerce Marketing Director
- Digital Marketing Consultant for Businesses
The Professional Certificate in Digital Marketing serves as a valuable credential for professionals aiming to take on leadership roles in digital marketing or elevate their current positions with advanced skills and strategic insights. The program equips participants to tackle complex challenges in the digital sphere and contributes to their continued professional growth in the rapidly evolving digital landscape.
Certificate in Social Media, Content Marketing & Digital Marketing Analytics:
The Certificate in Social Media, Content Marketing & Digital Marketing Analytics is a specialized program crafted for individuals aiming to master the intricacies of leveraging social media, content marketing strategies, and analytics in the digital marketing landscape. This course provides a holistic understanding of how these components synergize to create effective digital marketing campaigns. Participants gain practical insights into crafting compelling content, utilizing social media platforms strategically, and leveraging data analytics for informed decision-making in the digital realm.
- Comprehensive coverage of social media, content marketing, and digital analytics.
- Practical application through case studies and real-world projects.
- In-depth insights from industry experts in each field.
- Social Media Management: Strategies for effective social media presence.Campaign planning and execution.
- Content Marketing Techniques: Crafting compelling content for diverse platforms.Content strategy and distribution.
- Digital Marketing Analytics : Understanding key analytics tools.Interpretation and application of data for campaign optimization.
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Social Media Manager
- Content Marketing Specialist
- Digital Marketing Analyst
- Brand Strategist
- Content Strategist
- Digital Marketing Consultant
The Certificate in Social Media, Content Marketing & Digital Marketing Analytics equips participants with a specialized skill set, making them adept in navigating the multifaceted landscape of social media, content creation, and data analytics within the broader spectrum of digital marketing. This targeted knowledge prepares individuals for roles demanding a nuanced understanding of these critical components in the digital marketing ecosystem.
Certificate in Social Media & Content Marketing
The Certificate in Social Media, Content Marketing & Digital Marketing Analytics is a specialized program crafted for individuals aiming to master the intricacies of leveraging social media, content marketing strategies, and analytics in the digital marketing landscape. This course provides a holistic understanding of how these components synergize to create effective digital marketing campaigns. Participants gain practical insights into crafting compelling content, utilizing social media platforms strategically, and leveraging data analytics for informed decision-making in the digital realm.
- Focused coverage on social media strategies and content creation.
- Practical application through hands-on projects and real-world scenarios.
- Guidance from industry experts in social media and content marketing.
- Social Media Strategies:
- Platform-specific strategies for maximum impact.
- Campaign planning and execution.
- Content Creation and Distribution:
- Crafting compelling content for diverse audiences.
- Content strategy and distribution channels.
- Brand Communication in Digital Spaces:
- Developing a cohesive brand voice across social media and content
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Social Media Coordinator
- Content Marketing Specialist
- Digital Content Strategist
- Social Media Analyst
- Brand Communication Manager
- Content Coordinator
- Digital Marketing Assistant
The Certificate in Social Media & Content Marketing serves as a targeted program for those aspiring to specialize in social media and content creation within the broader context of digital marketing. Participants emerge with a skill set tuned to the demands of the contemporary digital landscape, ready to contribute to effective and engaging online marketing initiatives.
Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing
The Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing is a specialized program catering to individuals aiming to excel in the interconnected realms of online visibility, social media engagement, and content strategy. This course provides a comprehensive understanding of how search engine marketing, social media campaigns, and strategic content creation synergize to create impactful digital marketing initiatives. Participants gain practical insights into optimizing online presence, engaging audiences across social platforms, and crafting compelling content that aligns with broader marketing goals.
- Focused coverage on social media strategies and content creation.
- Practical application through hands-on projects and real-world scenarios.
- Guidance from industry experts in social media and content marketing.
- Search Engine Marketing (SEM):
- Strategies for paid advertising on search engines.
- Keyword research and campaign optimization.
- Social Media Marketing (SMM):
- Platform-specific strategies for social media engagement.
- Campaign planning and execution.
- Content Marketing Techniques:
- Crafting and optimizing content for various platforms.
- Content strategy and distribution.
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Search Engine Marketing Specialist
- Social Media Marketing Manager
- Content Marketing Strategist
- Digital Marketing Coordinator
- Brand Visibility Analyst
- Digital Content Manager
- SEO and SEM Analyst
The Certificate in Search Engine Marketing, Social Media Marketing & Content Marketing equips participants with a versatile skill set, addressing key aspects of digital marketing. Graduates are prepared to contribute strategically to digital campaigns, enhance brand visibility, and engage effectively with target audiences across various online platforms.
Certificate in Search Engine Marketing & Digital Marketing Analytics:
The Certificate in Search Engine Marketing & Digital Marketing Analytics is a specialized program tailored for individuals seeking expertise in optimizing online visibility through search engines and harnessing the power of analytics for data-driven marketing decisions. This course delves into the intricacies of search engine marketing strategies, paid advertising, and the application of analytics tools to interpret and leverage data effectively. Participants gain practical insights into maximizing search engine results and utilizing analytics for strategic digital marketing campaigns.
- Focused coverage on search engine marketing and digital analytics.
- Practical application through hands-on projects and real-world scenarios.
- In-depth insights from industry experts in search engine marketing and analytics
- Search Engine Marketing (SEM):
Strategies for optimizing paid and organic search results.
Keyword research, ad creation, and campaign optimization.- Digital Marketing Analytics:
Utilizing analytics tools for data interpretation.
Applying insights to optimize digital marketing strategies
- Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
- Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Search Engine Marketing Specialist
- Digital Marketing Analyst
- SEO and SEM Specialist
- Digital Marketing Coordinator
- Web Analytics Specialist
- Digital Marketing Strategist
- Data Analyst in Digital Marketing
The Certificate in Search Engine Marketing & Digital Marketing Analytics equips participants with a targeted skill set essential for maximizing online visibility and leveraging data for strategic decision-making in the dynamic realm of digital marketing. Graduates emerge ready to navigate and contribute effectively to the evolving landscape of search engine marketing and analytics-driven campaigns.
Search Engine Marketing Certification Course
The Search Engine Marketing (SEM) Certification Course is a specialized program designed to empower individuals with the skills needed to excel in the competitive landscape of online marketing. This course focuses on strategies to enhance visibility on search engines, utilizing both paid advertising and organic optimization. Participants gain insights into key SEM techniques and tools, equipping them to create impactful campaigns and drive targeted traffic to websites.
- Comprehensive coverage of SEM strategies and best practices.
- Practical application through hands-on projects and real-world case studies.
- Guidance from industry experts and experienced SEM practitioners.
- Introduction to Search Engine Marketing:
- Understanding the role of SEM in digital marketing.
- Differentiating between paid and organic search results.
- Keyword Research and Analysis:
- Techniques for identifying relevant keywords.
- Analyzing competition and search volume.
- Paid Advertising on Search Engines:
- Creating and optimizing paid search campaigns.
- Ad copywriting and targeting strategies.
- Organic Search Optimization:
- On-page and off-page SEO strategies.
- Enhancing website visibility in organic search results.
- Search Engine Analytics:
- Utilizing analytics tools to measure and interpret campaign performance.
- Making data-driven decisions for SEM strategies.
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Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
OR - Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Search Engine Marketing Specialist
- Digital Marketing Analyst
- SEO and SEM Specialist
- Digital Marketing Coordinator
- Web Analytics Specialist
- Digital Marketing Strategist
The Search Engine Marketing Certification Course provides participants with a focused skill set, essential for navigating the intricacies of SEM and contributing strategically to online visibility and marketing success. Graduates emerge ready to tackle the challenges of the ever-evolving digital marketing landscape.
Certificate in Digital Marketing Analytics
The Certificate in Digital Marketing Analytics is a specialized program tailored for individuals aiming to harness the power of data in the digital marketing landscape. This course focuses on analytics tools and techniques to measure, interpret, and optimize digital marketing efforts. Participants gain insights into using data-driven decision-making to enhance the effectiveness of online campaigns, making this certification valuable for those seeking to thrive in the data-centric world of digital marketing.
- In-depth coverage of digital marketing analytics tools and methodologies.
- Practical application through hands-on projects and real-world case studies.
- Expert guidance from professionals experienced in digital marketing analytics.
- Introduction to Digital Marketing Analytics:
- Understanding the role of analytics in digital marketing.
- Key metrics and performance indicators.
- Analytics Tools and Platforms:
- Exploration of popular analytics tools (e.g., Google Analytics, Adobe Analytics).
- Setting up and configuring analytics accounts.
- Data Interpretation and Reporting:
- Techniques for interpreting analytics data.
- Creating comprehensive reports for stakeholders.
- Conversion Tracking and Optimization:
- Implementing and optimizing conversion tracking.
- Strategies for improving website conversion rates.
- Social Media and Content Analytics:
- Measuring the effectiveness of social media and content marketing campaigns.
- Utilizing analytics to refine social and content strategies.
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Applicants must have completed a Bachelor’s Degree (10+2+3) in any discipline from a recognized university with a minimum of 55% and also possess a minimum of 3 years of work experience.
OR - Completion of a Bachelor’s Degree (10+2+3) in any discipline from recognized university with a minimum of 55%, as well as a Postgraduate / Professional Degree from recognized university with a minimum of 55% and at least 2 years of work experience.
- Digital Marketing Analyst
- Web Analytics Specialist
- Data Analyst in Digital Marketing
- Digital Marketing Coordinator
- Marketing Insights Manager
The Certificate in Digital Marketing Analytics equips participants with essential skills to navigate the dynamic world of digital marketing through data-driven insights. Graduates emerge ready to contribute strategically to campaigns, enhance online performance, and make informed decisions in the data-centric realm of digital marketing.
