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NMIMS Executive MBA In Marketing Management
EXEC. Marketing Management is a specialized MBA programme that deals with the challenges of developing and implementing a successful marketing strategy while also managing markets.This is a two-year course that has been meticulously developed to empower you with the necessary skills needed for the different senior positions in marketing.
This Exec may be applicable to an ever changing clime of the business where the market fluctuates steadily and has transforming customers. The MBA Program Glows With alot of Excellence. From brand management, digital marketing, sales leadership and entrepreneurship you may be looking at the transformative experience that is waiting for one on the MBA in Marketing Management.
As an aspiring marketing genius, uncover the current trends, buyers’ behavior nuances and the strategies used in this contemporary business era
Key Highlights of NMIMS Executive MBA In Marketing Management
Marketing MBA is a very broad study of today’s topical issues in industrial strategy and also modern marketing skills. This program tailor-makes itself to the future marketing management and also tackles contemporary problems in today’s modern time marketing. Here’s an overview of what one can expect to learn:
Improving the modern approaches to orchestrating and managing that are very complicated.
It also contributes to a little understanding of world economics, the relationships between various market segments and even factors in policy while opening a new deal.
This will enable you to acquire in-depth knowledge of the accounting principles that are integral to marketing management.
The aim of the course is to gain knowledge in human resource management and organizational behavior by thinking that people are the heart beat of any given organization.
You should speak out the ideas, explain your ways clearly and also learn to communicate well in order to stay competitive.
Consider some aspects of AD Great add, including what it does and when a person may benefit from using it.
Consider the psychology of the appropriate segmentation and also a personalized marketing plan for a particular market.
As a part of preparing an effective marketing plan, the student will have to learn such competencies in strategic thinking as identification of the links between marketing needs and the main company goals.
NMIMS Executive MBA in Marketing Management Subjects
Management theory and practices
Organizational Behavior
Marketing Management
Business Economics
Financial Accounting & analysis
Information System for managers
Business Communication
Essential of HRM
Business law
Strategic Management
Operations management
Decision Science
Consumer Behaviour
Brand Management
Marketing Strategy
India’s Foreign Trade
Customer Relation Management
International Marketing
Service Marketing
Marketing Research
Digital Marketing
Business : Ethics, governance & risk
Research methodology
Project
NMIMS Executive MBA in Marketing Management Eligibility Criteria
- Students must have a Bachelor’s degree in any discipline from recognised universities with minimum of 50% along with minimum 3 years of work experience
- Students must have a Bachelor’s degree + Post – graduation/ Professional degree in any discipline from recognised universities with minimum of 55% and at least 2 years of work experience
NMIMS Executive MBA In Applied Finance Fees Structure
| Full Fee Payment | EMI |
|---|---|
| ₹4,00,000/- | ₹19,025/- |
The fees structure is as follows
- The fee charge for NMIMS Executive MBA is ₹4,00,000/- for the full 2-year course.
- A processing fee Rs 1500/- along with registration fee of Rs 20,000/- (All admission) will be collected at the time of registration.
- Payment: Through Demand draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai
- All students will have to pay a fee of RS. 800 as their exam fee per subject per attempt.
- The Armed forces candidates get a 20% waiver on the program by the University.
- You get loan facilities to pay program fees without using a credit card.
- Free 3, 6, 9 & 12 months equal monthly installments credit card offer available through HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Candidates can choose from 2 lecture delivery modes: Pro & Prime
- Pro : It allows students to access live-interactive lectures as well as view recorded lectures
- Prime: It allows students to view recorded lectures
- Prime : It mode allows students to choose access for live-interactive lectures of their choice.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favor of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, Axis Bank, Citi Bank, ICICI Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
Career Options After Executive MBA in Marketing Management
Oversee the entire marketing function, shaping the marketing strategy and driving brand growth.
Lead and manage marketing teams, developing and implementing comprehensive marketing strategies.
Build and manage brand identity, ensuring alignment with organizational goals and market trends.
Develop and execute digital marketing campaigns, leveraging online channels for brand visibility and lead generation.
Manage online sales platforms, optimize user experience, and implement digital marketing strategies for e-commerce.
Drive the development and launch of new products, overseeing their lifecycle and market positioning.
Develop and implement communication strategies, including advertising, public relations, and content marketing.
Oversee integrated sales and marketing efforts to drive revenue and achieve organizational goals.
Conduct market research to gather insights into consumer behavior, market trends, and competitor activities.
Develop marketing strategies specific to the retail sector, enhancing customer engagement and driving sales.
