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NMIMS Executive MBA in Digital Marketing
Digital marketing refers to the use of various online tools and techniques including social media marketing, search engine optimization, email marketing as well as content .
The NMIMS Executive MBA in Digital Marketing is a stream-specific program that focuses on teaching marketing theories and their application in the digital space.The program focuses on digital marketing strategies, content marketing, data analytics, social media marketing e-commerce and online advertising.
It prepares students for careers in the fields of marketing, advertising or digital media management. Developing cross-functional skills, a holistic understanding of the enterprise and data driven decision making to achieve marketing objectives is its focal point. The EMBA in digital marketing syllabus guarantees a complete perspective and ability to develop strategies for value and competitive advantage in different functional areas.
Key Highlights of NMIMS Executive MBA in Digital Marketing
- The NMIMS Executive MBA in Digital Marketing offers a comprehensive understanding of business, equipping individuals to identify and address unstructured problems with innovative solutions.
- This MBA program includes pre-program modules from Harvard Business Publishing Education, covering fundamental business concepts. Students will acquire a holistic perspective of the enterprise, cross-functional skills, and in-depth knowledge in their chosen functional area.
- The syllabus is designed to foster critical thinking, strategic design, and implementation skills, enabling the creation of value and competitive advantage by leveraging insights from various functional domains.
- The culmination of the program is marked by the Capstone Business Simulation Project in Term 6, providing a practical opportunity to synthesize and apply the acquired concepts and techniques.
NMIMS Executive MBA in Digital Marketing Subjects
- Management Communication
- Financial Accounting
- Quantitative Methods
- Mathematics for Management
- Finance
- Spreadsheet Modeling : Excel 2013
- Financial Accounting : Information for Decisions
- Managerial Economics
- Information Systems for Managers
- Organizational Behavior
- Marketing Management
- Business Communication
- Corporate Finance
- Business Statistics for Decision Makers
- Operations Management
- Strategic Management
- Marketing in Digital world
- Consumer behavior
- Marketing & web social media analytics
- Social media & content marketing
- Integrated marketing communication
- Search engine optimization & search engine marketing
- Mobile & email marketing
The capstone project is the final deliverable of the program offered in Term 6 and sits at the heart of MBA -WX . It permits the student to immediately apply the program learning to a simulated business environment.
NMIMS Executive MBA in Digital Marketing Eligibility Criteria
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and 3+ years of work experience.
- Bachelor’s Degree (10+2+3) in any discipline from recognised Universities with a minimum of 55% and Postgraduate/Professional Degree from recognised Universities with a minimum of 55% and 2+ years of work experience.
NMIMS Executive MBA In Digital Marketing Fees Structure
| Full Fee Payment | EMI |
|---|---|
| ₹4,00,000/- | ₹19,025/- |
The fees structure is as follows
- The fee charge for NMIMS Executive MBA is ₹4,00,000/- for the full 2-year course.
- A processing fee Rs 1500/- along with registration fee of Rs 20,000/- (All admission) will be collected at the time of registration.
- Payment: Through Demand draft should be drawn in favour of “SVKM’s NMIMS” payable at Mumbai
- All students will have to pay a fee of RS. 800 as their exam fee per subject per attempt.
- The Armed forces candidates get a 20% waiver on the program by the University.
- You get loan facilities to pay program fees without using a credit card.
- Free 3, 6, 9 & 12 months equal monthly installments credit card offer available through HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Candidates can choose from 2 lecture delivery modes: Pro & Prime
- Pro : It allows students to access live-interactive lectures as well as view recorded lectures
- Prime: It allows students to view recorded lectures
- Prime : It mode allows students to choose access for live-interactive lectures of their choice.
- Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
- An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
- The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favor of “SVKM’s NMIMS” payable at Mumbai.
- In addition, Students need to pay an examination fee of Rs 600/- per subject.
- Avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, Axis Bank, Citi Bank, ICICI Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.
Career Options After Executive MBA in Digital Marketing
They are responsible for planning, implementing, and monitoring digital campaigns across various networks.
They are responsible for designing and implementing SEO strategies within an organization.
They are responsible for developing innovative strategies to promote a brand using various techniques such as PPC, SEO, SEM, email, social media, and display advertising.
They are responsible for planning, developing, and managing clients’ digital strategies to achieve marketing goals.
They are responsible for achieving campaign-specific results and evaluating performance through measurement and post-campaign evaluations.
They are responsible for analyzing statistics to improve online marketing efforts.
